In the early summer of 2023, we wandered between weaving mills designing new fabrics, studied dyeing techniques at factories, and refined jeans silhouettes in pattern rooms. It felt like we had returned to the work rhythm of years past – creating garments isn’t just about design. Developing superior Red Selvedge Denim fabrics and crafting better-fitting jeans brings its own unique joy.
And so, in the summer of 2024, we launched the all-new 16.5oz Selvedge DenimCollection.