The concept of "The Last Yard" draws inspiration from the renowned Cone Mills White Oak plant—which concluded its 112 years of operation in 2017.
As the last mill in the United States still producing traditional shuttle-loomed selvedge denim, numerous brands began stockpiling its fabric, releasing limited editions and promoting the idea of White Oak denim as a discontinued legacy.
"The Last Yard" playfully mocks this marketing-driven hype. It’s no gimmick, not a limited edition, and no artificial scarcity—just bringing a great fabric back to the value it truly deserves.
This time, we’ve selected Cone Mills’ Midnight Blue, offering it at an honest price and in honest quantity. Because the shuttle looms are still here, the fabric remains, and the story continues.
As a gentle response to “limited edition premium,” this product will be released at a price closest to its true value.