When the concept was first finalized,the intention was to carry forward China's ghost and deity culture.
The ghost and deity cultures of Europe, America and Japan have long been over-commercialized.
Young people wear "Demon Slayer" T-shirts and watch Western vampire and zombie movies,yet they can't tell the origins of figures like "Ba", "Mei", or "Kui".
This is not the consumers' fault.
The root cause lies in the gap in our cultural narrative.
China's ghost and deity culture, which is profound and elegant, has long been stigmatized.
The simplistic label of "feudal superstition" has erased the cultural interface between people and death, as well as the reflection and contemplation on death.
We are creating this product with a Chinese-style punk attitude.